Jennifer Lopez Becomes Part Owner Of NuvoTV Network

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Global superstar Jennifer Lopez today announces a multi-year partnership with nuvoTV, an English-language cable network for U.S. Latinos. The performer will become part owner of the network, and with her production company, Nuyorican Productions, will promote, produce and appear in new content for the channel, as well as collaborating on programming strategy, marketing and distribution to grow its overall business.

“When I sat down with everybody at nuvo and heard where they wanted to go with this network, it was a no-brainer,” Lopez said yesterday in an interview with FORBES, taking a break from a world music tour that is headed next to Europe and Australia. “This is who I am. I am the English-speaking Latino who grew up in America and identifies with being an American and being a Latino.”